Vic Clevenger

Speaker, Freelance Writer, Pitmaster

Tag: Passion

Why Cook?

Three Essentials to a Successful Business

Teaching presentation skills at the NBBQA

The old saying, “If you love what you do you will not work a day in your life” has never been truer than when it comes to the world of BBQ and especially the business of BBQ. This passion has contributed to making BBQ one of the fastest growing cuisines in the United States. BBQ in its purest form, has been at the center of civilizations since the beginning of time and in this world of “retro cool” may be one of the reasons many are drawn to this cuisine. Although, in the earliest of days, cooking with fire was a necessity, it was this passion which turned these early cooks into the first pitmasters. This sense of community around food cooked over or adjacent to a live fire continues to draw people together and this is great for the business of BBQ.

Another buzz word today is “fusion” which is a fancy way of bringing two or more distinct entities together into one new item. One of those unique business of BBQ “fusions” is right in New York and the exploding New York BBQ movement. Self-educated pitmasters and restaurateurs have filled the Big Apple with smoked kissed meat with what has traditionally been viewed as a southern cuisine. This “fusion” has made such an impact in New York, they hold the yearly “Big Apple Block Party” celebrating this business of bbq and drawing such big name pitmasters as Chris Lilly and Mike Mills. At the core of this fusion is not just the bringing together of regions but of flavors. The willingness pitmasters, such as Billy Durney, have in bringing BBQ to the land of the “best pizza” displays the risks these cooks are willing to take.

This snapshot of the business of BBQ teaches us three essential lessons for success, the first of which is simply, passion. BBQ can require long hours manning the fires to obtain the right level of smoke and this doesn’t happen if there is no passion for a great end product. Secondly is educating yourself to be a master of your craft. Every pitmaster worth his or her salt takes time to educate themselves on how they can do what they do better, embracing the concept of “knowledge is power.” But success never comes without risk, which is the lesson we learn most from those New York pitmasters. The city that never sleeps was virtually barren wasteland when it came to BBQ but a few brave pitmasters took the risk which has paid off in a big way.

These three pillars are what not only holds up the successful business of bbq but what also holds up every successful business.

It’s All About Having Fun

Mom teaching Rebecca in the kitchen

“If you enjoy what you do then you won’t work a day in your life.” We’ve all heard this old philosophical statement before in some way or another. It won’t matter the long hours, sleepless nights or even the sweat you put into the task at hand if you enjoy what you’re doing. Everything from woodworking to laying wire to sales, if it’s fun for you then it isn’t work. This is why there is so much emphasis placed on doing something you love which will result in loving the alarm clock rather than dreading it.

I once had a job where I would wake up dreading the drive in. Every morning I had to deliver reasons to myself as to why I couldn’t quit this day. This is what I wanted my kids to avoid as well, but they fought me on this. One of my daughters is a great photographer and graphic designer. You know, she’s the creative, artsy type. I encouraged her to pursue this but her excuse, “If it’s my job, I won’t love it like I do.” So she went after an engineering degree then switched to business all because her artsy self kept calling. So now she runs her own business doing what I told her she should pursue to begin with. While she and her husband are going to be missionaries, this is still something she can rely on and have fun doing it.

My second daughter loves to cook, bake mainly but cook in general. She’s been like this her whole life but it didn’t dawn on her until she was a freshman in college. Just like her sister, I kept telling her what she should do with her life. Now before you get carried away, I was basing my suggestions on where their passions were not on my dreams for them. As any parent would, however, my dream for my girls has always been they do what makes them happy to get up in the morning. Too many people in this world lack “permission” (some just lack gumption) to follow their passions and dreams therefore drive to work wishing, dreaming of a different life. I didn’t want this for my girls, so suggest and steer them I did, the best way I could anyway. But you know teenagers, if your parent suggests it then a different road they will travel only to realize years later what they should’ve been doing all along (there are those exceptions where they find a new calling, better even).

Although my oldest tried engineering her freshman year, she quickly realized it wasn’t for her and knew then graphics and photography was for her. My youngest decided to be a teacher and has a heart for autistic kids but after a particularly difficult day she came home announcing, “I’ve had a rough day and I just need to bake something!” The light-bulb went off in her head along with talks with her mom, baking is the way for her to find joy in her career (neither girls wanted to admit Dad was right, but I’m ok with it). She is now the sous chef at a local university and happy she made the choice she did.

This is the final pillar for the Chimney Cartel, just have fun with what you are doing, especially when it comes to food. Turn your passion into more than just a hobby and perhaps you can wake up every morning with a spring in your step because you get to go do something you love.

I did a baking/comedy presentation at the Tasting Village

Day Dreamer

Ralph Phillips holding up a submarine in his day dream

Growing up, as most kids, I loved cartoons. Bugs Bunny was and still is my favorite but there was another series of cartoons I always enjoyed staring a character named, Ralph Phillips. Are you familiar with him? Perhaps you aren’t by name but if you’re my age and looking him up on YouTube then you’ll surely remember. He was the “Day Dreamer.” Through each of his day dreams, even while in math class, his dreams focused Ralph being a heroic adventurer. Ralph dreamed of being a boxer, a sailor and a pilot who captures aliens wishing to take over the world. He even saved his parents from cannibals. Indiana Jones wishes he was Ralph Phillips.

Many people identify with Ralph in the day dreaming aspect. They sit in math class and dream of sword fighting the number 5 (this isn’t one of your dreams?). Perhaps you sit around dreaming about what you would do with the millions you would get if you won the lottery. Maybe you look at the person or people you admire and dream about being as successful as them. In Ralph’s dreams, they seemed so real, they were real, to him at least. How many of you husbands have awaken next to your wife who was because of something you did in her dream? Dreams are so amazing because they seem so real, authentic and you can be anyone you want to be in your dreams.

I like to think Ralph grew up and became a great adventurer in Toon Town but this is when dreams meet reality. This is often when the dreams stop however and punching the proverbial clock enters the picture. Your dreams have produced great ideas which often have you excited when you awake but then you shower drive to the job you hate and once again the dream is lost. A lot of factors go into this lost world and I believe once we discover what those areas are then changes, positive changes, can be made and dreams can become a reality.

Passion is a big part of turning a day dream into a day job. This is how I feel about communication and cooking. These days I get to combine the two passions into one big dream. I’ve been speaking, teaching and writing for years but now I add in the cooking aspect, specifically outdoor cooking. However, if you lack passion then your dream will surely stay just that, a dream.

Preparation is the first step in bringing any dream from the subconscious world into the real world.  When I was in college all I could think about was standing in front of an audience to impart knowledge and motivation. But I don’t give any speech without studying the subject, the company and making a list of everything I may need for any given presentation. This, however, takes effort and if you’re not willing to put in the time then your dream will stay on the pillow.

Patience is one of the most important aspects of taking your dream from the fantasy to the fantastic. This is also the most frustrating part of moving forward with this great idea you’ve got. I’ll be honest with you, this is my least favorite but I’ve come to learn this is when the I begin to see the big picture of my dreams. This is hard for some people because many just want the success now or faster. If you don’t learn to pace your dreams with patience, then they will be doomed to the dreamland of your mind.

I hope our star, Ralph Phillips, learned these three prongs of turning a dream to reality because I would just hate to think he left those adventures for someone else to have. The same is what I hope for you, make your dreams come true and live your adventure.

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